The Marketing Masterclass offers A level students the opportunity to apply the business and marketing knowledge they have acquired in school, within a real business setting. Located within Silverstone Circuit, students set up their own marketing teams and work on a business development challenge. They need to create and develop ideas as part of a realistic strategy. Student’s presentations (elevator pitches) are then recorded for evaluation back in school. It is the ideal opportunity to allow students to incorporate work completed during their visit into their examination coursework.

Learning Outcomes: to develop a critical understanding of Silverstone Circuits Ltd and their ability to meet society’s needs; to generate enterprising and creative solutions to business problems; to plan appropriate investigations into such problems; to apply business concepts to the context of Silverstone; to give real purpose; to develop their key skills.

Cost: 30 pupils £400 per day